How To Implement
The idea is to target all potential decision-makers. Often, large purchases are a family decision and children have influence over their parents.
Measurement is also more bullet-proof, with a household being a persistent identifier when it comes to transactional data, especially for retail businesses.
In order to successfully implement an immersive household strategy into your marketing and advertising plans, you’ll need technology that can identify your website visitors down to a household level.
For your business to remain future-proof, the technology you work through must use Immersive Household in a completely privacy-compliant way and without the reliance on cookies (first- and third-party) or mobile ad IDs.
It is also important for your data to go through a process of cleaning. The household address must be accurate to measure your data.